Google officially began rolling out its June 2025 core algorithm update this morning at 7:34 AM PDT. According to the Search Status Dashboard, the rollout may take up to three weeks to fully complete.

What Is a Core Algorithm Update?

Core updates represent significant adjustments to Google’s search algorithms, aimed at enhancing the overall quality and relevance of search results. Unlike updates focused on spam or specific content types, core updates are broad in scope and may impact websites across all categories and industries.

These updates are part of Google’s ongoing effort to better surface useful, trustworthy, and high-quality content for users.

What Website Owners Should Be Watching

As this update rolls out, it’s important to closely track your site’s performance. Key areas to monitor include:

  • Search rankings: Keep a daily eye on your top-performing keywords to spot any major shifts.
  • Organic traffic: Look for unusual increases or declines in your traffic patterns.
  • Google Search Console: Check for changes in impressions, clicks, and average positions.
  • Competitive landscape: Monitor how similar sites in your niche are performing to identify broader trends.

Smart Strategies During the Rollout

While it may be tempting to make quick changes in response to fluctuations, Google recommends holding off until the update is fully complete. In the meantime, we suggest:

  • Tracking performance: Keep detailed records of any ranking or traffic changes for post-update analysis.
  • Focusing on quality: Continue publishing content that aligns with E-E-A-T(Experience, Expertise, Authoritativeness, Trustworthiness).
  • Staying patient: Search rankings often fluctuate throughout the rollout before stabilizing.

What to Expect Next

Google typically pushes out core updates several times a year. Impacts can vary—some websites see immediate changes, while others may experience more gradual shifts. Once the rollout concludes, Google will officially mark it as complete in their public documentation.

At 10X Digital, we help clients navigate these updates with confidence—by focusing on long-term SEO strategies that prioritize quality content, technical performance, and audience intent.

Need help understanding how this update could affect your rankings? Let’s talk.