About Us

Our Story

Our journey began in 2002, but we truly hit our stride in 2015 when 10X became a full-service digital and traditional marketing agency with the acquisition of a Tampa-based firm. This pivotal moment marked the start of a new chapter—one fueled by passion, expertise, and a shared vision.

When Caroline Liller joined forces with Holly Rollins in 2015, it wasn’t just a partnership; it was the start of something extraordinary. Their synergy—rooted in complementary skills, deep friendship, and a shared goal of excellence—propelled 10X Agency into its next phase of growth. Together, they bring dynamic energy and rock-solid expertise to every project, leading a talented team with a singular mission: achieving high ROI for clients through data-powered strategies, intelligent insights, and boundless creativity.

At 10X, we live by our tagline: “Smart digital marketing: powered by data and intelligent humans.” Our team is not just focused on solutions, but on driving meaningful impact with every campaign, turning potential into performance.

This is who we are. Let’s grow together.

The Team

Holly Rollins
President

Caroline Liller
VP/Senior Account Executive

Timothy Wilkins
Paid Search Specialist

Paul Maxey
Lead Developer

Sara Spohr
Account Executive

Stephania Hart
VP Business Development

Liz Taylor
Content Director

Cecilia Mirabelli
Accountant