Advanced Manufacturing Case Study

Dodge
Industrial

Dodge
Industrial

Dodge Industrial, a global manufacturer of industrial products and solutions for a wide variety of industries, needed to scale its marketing, including overall strategy, trade media, SEO, and digital advertising–with an emphasis on ROI/analytics.

Background

After years of a reduced focus on marketing, data, and metrics, the company wanted to amp up its marketing by exploring the latest in marketing tactics and analytics for digital strategy and advertising.

Objective

Target top audiences for awareness and higher conversions:

  • Aggregate & Cement
  • Mining & Metals
  • Food & Beverage
  • Forest Products
  • Chemical, Oil & Gas
  • Warehousing, Parcel & Baggage
  • Multi-industry OEM

Solution

10X provided an advanced manufacturing digital marketing strategy which focused on several key areas:

  • Shifted a majority of ad spend from print publications to digital platforms.
  • Improved conversion tracking on the website.
  • Optimization of paid digital marketing campaigns.
  • Scaling those campaigns while decreasing cost-per-acquisition.
  • Build-out to other advertising platforms & methods.
  • Heavy emphasis on tracking/ROI via custom-designed digital dashboards.

Campaign
Breakdown

  • Average media investment per month: $10,000
  • Mediums:
    • Google Search Ads
    • Google Retargeting Ads
    • Google Display Ads
    • Industry Publications Ads
    • Print & Digital Tactics Ads

Results

Since working with 10X, Dodge Industrial significantly increased the number of conversion actions from paid advertising sources on their website–totaling 1.95K actions in the last 180 days at a cost per acquisition of $18.


1.95K


Conversions Actions / Lead Inquiries


2.43%


Conversion Rate

 


$17.77


Cost Per Acquisition

Form fills, phone calls, emails, click-offs to 3rd party product catalogs.

Industry benchmark: 2%

10X reduced this by 100% compared to the previous 180 days / first half of 2024.

Insights

A significant focus was placed on digital tactics via print publications and PR in 2024, garnering more website visitors, trade show engagement

Summary

Through a strategic digital transformation, 10X Digital significantly enhanced Dodge Industrial’s marketing performance, driving measurable growth and efficiency.

By shifting from traditional print advertising to a data-driven digital approach, Dodge achieved higher brand awareness, improved lead generation, and increased conversion rates.

With 1,950 conversion actions in just 180 days and a 100% reduction in cost per acquisition, the campaign not only exceeded industry benchmarks but also maximized ROI.