ADVANCED MANUFACTURING CASE STUDY
A measurable shift to digital growth.
Dodge Industrial needed to scale its marketing across strategy, trade media, SEO and digital advertising—with ROI and analytics at the center.
THE OPPORTUNITY
Move from traditional marketing to measurable momentum.
After years of reduced focus on marketing data and metrics, Dodge Industrial wanted to modernize its approach. The global manufacturer needed an integrated strategy that could increase awareness, reach high-value industrial audiences and connect media investment to real conversion activity.
The mandate was clear: explore the latest digital tactics, improve tracking and scale what worked without losing focus on efficiency.
PRIORITY AUDIENCES
One strategy. Seven specialized markets.
10X built the program to reach the people making and influencing purchasing decisions across complex industrial verticals.
Aggregate & CementMining & MetalsFood & BeverageForest ProductsChemical, Oil & GasWarehousing, Parcel & BaggageMulti-industry OEM
THE SOLUTION
A smarter media engine built around ROI.
Shift the Mix
Moved the majority of advertising investment from print publications to targeted digital platforms.
Track What Matters
Improved website conversion tracking and created custom dashboards with a heavy emphasis on ROI.
Optimize Performance
Refined paid digital campaigns around conversion activity rather than surface-level engagement.
Scale Efficiently
Expanded campaigns across platforms and methods while decreasing acquisition costs.
PERFORMANCE
More action. Greater efficiency.
In the most recent 180-day period, paid advertising generated 1,950 conversion actions—including form fills, phone calls, emails and click-throughs to third-party product catalogs.
2.43%conversion rateAbove the 2% industry benchmark
CAMPAIGN PERFORMANCELAST 180 DAYS
1.95KACTIONS
CONVERSION RATE2.43%
COST / ACQUISITION$17.77
CPA CHANGE−100%
CAMPAIGN BREAKDOWN
$10Kaverage media investment per monthA connected channel mix.
- 01Google Search Ads
- 02Google Retargeting Ads
- 03Google Display Ads
- 04Industry Publication Ads
- 05Print & Digital Tactics
EARNED VISIBILITY
Digital performance supported by industry credibility.
A strong focus on trade-publication digital tactics and PR helped generate additional website traffic and trade-show engagement.
THE TAKEAWAY
Digital transformation turned marketing into a measurable growth system.
By shifting from traditional print advertising to a data-driven digital approach, Dodge Industrial increased brand awareness, improved lead generation and delivered stronger conversion performance.
The campaign exceeded the industry conversion benchmark while dramatically improving acquisition efficiency—showing what happens when strategy, media and analytics work as one.
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