Healthcare Case Study

Specialized
Healthcare

Specialized
Healthcare

Carolina Orthopaedic & Neurosurgical Associates (CONA), a leading provider of orthopaedic and neurosurgical care in South Carolina, wanted to enhance its digital presence and increase patient acquisition through strategic digital marketing.

Background

With multiple locations and a range of specialty services, CONA needed a data-driven approach to stand out in a competitive healthcare market.

Objective

The primary goal was to drive more appointment requests and patient leads through a combination of SEO, digital advertising, content marketing, and conversion-focused web strategy. CONA also aimed to improve its local search visibility and establish itself as the top provider of orthopaedic and neurosurgical services in the region.

Solution

10X Digital created a holistic healthcare digital marketing strategy that included technical on-page SEO optimization, content marketing, and targeted pay-per-click (PPC) advertising campaigns via Google and Meta platforms. Website enhancements focused on UX and conversion pathways, while local SEO tactics helped CONA rank higher above their competition.

Campaign
Breakdown

  • Average media investment per month: $5,000
  • Mediums:
    • Google Search Ads
    • Google Retargeting Ads
    • Google Display Ads
    • Industry Publications Ads
    • Print & Digital Tactics Ads

Results

10X Digital helped CONA dramatically increase lead generation, strengthen its local search presence and position itself as a top-tier provider.


500K


Impressions


90


Conversions Per Month

 


4


National PR Articles

One month post new website launch.

Patient inquiries via website form fills, phone calls etc.

Strategic PR efforts for six months.

Ob Hospitalist Group (OBHG), a national leader in obstetric hospitalist programs, needed a strategic B2B healthcare marketing partner to amplify its visibility, credibility and thought leadership across both regional and national healthcare landscapes.

Background

With a specialized service offering and wide-reaching impact, OBHG sought to improve brand awareness and maintain a proactive media presence.

Objective

The primary goal was to serve as an extension of OBHG’s internal marketing team by driving media placements, producing high-quality content and managing ongoing PR efforts. The focus included national trade coverage, regional exposure and thought leadership that supported OBHG’s business development and industry authority.

Solution

10X Digital led a comprehensive healthcare marketing PR and content strategy, conducting proactive outreach to national, trade and regional publications. The team created a strategic editorial calendar, ghostwrote articles and blogs and provided ongoing media relations and crisis communications support for over three years. This partnership ensured a consistent brand voice and targeted storytelling to key audiences.

Results

Through strategic PR and healthcare marketing, 10X Digital helped Ob Hospitalist Group secure widespread media coverage, increase brand visibility and establish its leadership in the obstetric hospitalist space.

  • Secured over 70 media placements in national and regional outlets within six months.

  • Earned high-authority backlinks that supported SEO and digital visibility.

  • Delivered consistent, strategic content and media plans that aligned with OBHG’s goals.

  • Provided long-term PR and media consulting that elevated the OBHG brand and supported key initiatives.