Higher Education Digital Marketing - 10X Digital Marketing Agency

Higher Education Case Study:

UC San Diego
Extended Studies

UC San Diego Extended Studies sought a strategic partner to manage all paid digital advertising efforts, aiming to recruit and engage prospective students across 12 diverse departments.

Background

UC San Diego Extended Studies needed a data-driven partner to manage paid digital advertising across 12 departments, each with its own budget. The goal was to optimize ad spend and reach prospective students through targeted, high-impact campaigns.

Objective

The objective was to maximize enrollment and brand visibility by analyzing keyword volume, audience behavior, and campaign goals. Google Ads drove conversions, while Facebook and Instagram supported branding efforts for low-enrollment courses, new programs, and overall brand awareness.

Solution

10X implemented a data-driven digital advertising strategy. By analyzing key performance indicators (KPIs) such as cost per acquisition (CPA) for course sign-ups and overall leads, we ensured efficient budget allocation and channel selection. The team collaborated closely with the client, reviewing data to track performance, provide insights, and refine campaign strategies.

Campaign
Breakdown

Average media investment per month: $60,000
Mediums:
- Google Search Ads
- Google Retargeting Ads
- Google Display Ads
- Facebook, Instagram / Meta Ads
- LinkedIn Ads

Results

10X Digital’s strategic approach led to a 210% year-over-year increase in course sign-ups for UC San Diego Extended Studies. The campaigns maintained a cost-effective CPA of $21 for course enrollments and $63.90 for overall leads. Ongoing performance tracking and optimizations ensured efficient budget use and maximized student engagement across digital channels.

Increase in course sign-ups via the website.

For course sign-ups/enrollment leads.

For all leads/inquiries.

Summary

UC San Diego Extended Studies partnered with 10X to optimize paid digital advertising and drive student recruitment across 12 departments. Key performance indicators (KPIs) focused on cost per acquisition (CPA) for course sign-ups ($21) and overall leads ($63.90). The client tracked performance through live databoards, and 10X regularly reviewed reports, provided insights, and addressed any questions. By leveraging data-driven strategies and optimizing ad spend, 10X increased course sign-ups by 210% year-over-year while maintaining efficient CPA metrics.