Restoration Digital Marketing - 10X Digital Marketing Agency

Restoration Case Study

SERVPRO

Through a long-term, data-driven SEO and backlink strategy, 10X Digital helped SERVPRO enhance its online authority, increase search rankings and drive sustained business growth across its cleaning and restoration services.

Background

SERVPRO, renowned for its disaster response services, faced the unprecedented challenge of the COVID-19 pandemic, which heightened the need for advanced cleaning solutions and public trust. To strengthen its position as a premier residential and commercial cleaning franchise, SERVPRO sought to enhance its online authority and visibility through a strategic digital marketing approach.

Objective

The primary objective was to leverage SERVPRO’s increased visibility during the pandemic to enhance brand recognition and drive business growth. Beyond 2020, the company aimed to implement a long-term, data-driven SEO backlink strategy to continually improve search rankings, increase organic traffic and solidify its industry leadership for years to come.

Solution

10X Digital executed a comprehensive, data-driven strategy focused on building organic backlinks to enhance SERVPRO’s online presence. This approach involved creating high-quality content and securing placements in reputable media outlets, blogs and online publications. Notable placements included MSN (Domain Authority: 94), IB Times (DA: 92) and The Globe and Mail (DA: 92).

Results

Over four years, 10X Digital’s efforts yielded significant outcomes:

Secured over 850 organic backlinks from domains with a DA of 40 or higher.
Increased SERVPRO’s Domain Authority from 45 to 60.
Enhanced web traffic to servpro.com, leading to improved search engine rankings.
Facilitated the adoption of the Certified: SERVPRO Cleaned program by over 50,000 organizations.
Contributed to national sales growth for SERVPRO’s additional services.

Domain Authority 40+

Increased by 33% working with 10X

SERVPRO featured

Summary

Through a strategic partnership with 10X Digital, SERVPRO effectively strengthened its online presence with a long-term SEO and backlinking strategy.

By securing high-quality media placements and consistently enhancing its digital authority, SERVPRO has improved search rankings, increased web traffic and reinforced its position as a leader in the cleaning and restoration industry.