Senior Living Digital Marketing - 10X Digital Marketing Agency

Senior Living Case Study

Vineyard
Senior Living

Vineyard Senior Living, a growing national provider of senior living communities, needed a comprehensive brand and digital marketing strategy to establish its presence across multiple new locations.

Background

With brand-new communities in competitive markets, Vineyard Senior Living required a tailored approach for each location — using the latest digital marketing tactics to generate leads and establish itself as a trusted name in senior living.

Objective

The goal was to drive local awareness, launch targeted advertising, increase organic traffic and generate high-quality leads for each Vineyard Senior Living community. A strategic combination of brand marketing, website development, SEO, content marketing, Google Ads, and social media marketing was essential to attract prospective residents and their families.

Solution

10X Digital implemented a localized SEO and content strategy tailored to each Vineyard Senior Living community, improving visibility in search results and increasing website traffic. Targeted digital advertising campaigns were launched to drive high-intent leads, while social media strategies and local PR efforts enhanced engagement and credibility. By leveraging paid and organic digital marketing best practices, 10X Digital ensured each location maintained a strong presence in its market.

Campaign
Breakdown

Advertising Mediums:
- Google Search Ads
- Google Retargeting Ads
- Google Display Ads
- Facebook / Instagram Ads

Results

10X Digital significantly increased organic traffic for Vineyard Senior Living communities, securing page-one rankings on Google in all three community markets within two years of launching a new digital strategy. In 2022 alone, 10X Digital drove a 1,000% year-over-year increase in conversions and lead generation, ensuring a steady pipeline of prospective residents. This multi-faceted approach strengthened Vineyard’s local presence and driven sustained growth.

Rankings

Conversions/Leads/Inquiries

Move-Ins 2022-24

Summary

Through a data-driven digital marketing strategy, 10X Digital helped Vineyard Senior Living communities build strong local visibility, increase search rankings, and attract high-quality leads.

By combining SEO, content marketing, targeted advertising, and local PR, each community has successfully positioned itself as a top choice for assisted living and memory care.