STUDENT HOUSING CASE STUDIES
From awareness to signed leases.
Integrated digital marketing helped student-housing brands compete in crowded college markets, generate high-intent leads and sustain leasing momentum.
THE MARKET
Winning attention before students choose where to live.
Student housing operates on a compressed, highly competitive leasing cycle. Properties need to establish awareness early, reach students across the channels they use and make every next step—from a website visit to a tour or application—feel seamless.
10X combines brand, web, search, social, programmatic media and real-time optimization to turn market visibility into measurable leasing activity.
STUDENT HOUSING CASE STUDY
Launching a new community—and sustaining 99% occupancy.
EPOCH Clemson needed a comprehensive strategy to launch and sustain a brand-new location in a highly competitive Clemson, South Carolina market.
The connected approach
- Mobile-first website integrated with a third-party management system
- Google Search, retargeting and display campaigns
- Facebook and Instagram advertising
- Real-time performance tracking and ongoing optimization
EPOCH PERFORMANCESINCE 2018
99%OCCUPANCY RATE
Targeted media and real-time data created a steady pipeline of prospects while maximizing long-term leasing efficiency.
PROGRAMMATIC CAMPAIGN
Turning first-month attention into action.
Tailwind Group launched AI-driven, geo-targeted programmatic campaigns across Fayetteville, Gainesville and St. Louis to reach college students ages 18–24 within 10 miles of each property.
- Connected TV and digital video
- Precise geo-targeting and machine-learning optimization
- Conversion tracking for visits, applications, tours and forms
WHY IT WORKED
One leasing goal. Every channel aligned.
Market Precisely
Reach students by geography, age, intent and digital behavior.
Build Relevance
Pair audience insight with creative built for each market and platform.
Track Actions
Measure the visits, tour bookings, form fills and applications that matter.
Optimize Fast
Use real-time data to improve efficiency throughout the leasing cycle.
THE TAKEAWAY
Leasing performance grows when brand and demand work together.
EPOCH Clemson shows the value of a long-term, multi-channel growth system: sustained occupancy, efficient acquisition and a reliable prospect pipeline.
Tailwind demonstrates how precise programmatic targeting can generate both exceptional upper-funnel engagement and rare early-stage conversions in the first month.
Build your leasing strategyREADY TO DRIVE LEASING MOMENTUM?
Let’s turn attention into occupancy.
10X Digital: Smart digital marketing powered by data & intelligent humans.
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