Student Housing Case Study

EPOCH
Clemson

EPOCH
Clemson

A national student housing company needed a comprehensive marketing strategy to successfully launch and sustain a brand-new location in the highly competitive Clemson, SC, market.

Background

EPOCH Clemson partnered with 10X Digital to develop a holistic marketing approach, including web development, digital advertising, SEO, content, and design, to drive awareness and sign leases.

Objective

The primary goal was to establish strong brand awareness in the new market and secure high occupancy rates by attracting students to sign leases. This required a seamless digital experience, from a mobile-first website integrated with a third-party management system to targeted digital ad campaigns on Google, Facebook, and Instagram.

Solution

10X Digital executed a multi-channel marketing strategy, combining branding campaigns with performance-driven digital advertising to build awareness and drive leads/prospects. A mobile-first website was developed to provide an optimized user experience, while ongoing Google and social media ad campaigns ensured a steady pipeline of prospects. 10X Digital continuously refined strategies, followed best practices for paid media, and adapted to evolving trends in student housing marketing.

Campaign
Breakdown

  • Advertising Mediums:
    • Google Search Ads
    • Google Retargeting Ads
    • Google Display Ads
    • Facebook/Instagram Ads

Results

With 10X Digital as its marketing partner, EPOCH Clemson consistently maintained a 99% occupancy rate since opening. During peak leasing seasons, the cost per acquisition (CPA) averaged $30 over the past three years. The combination of strategic digital marketing and real-time data tracking maximized efficiency and sustained long-term success.


99%


Occupancy Rate


5 to 1


Return on Ad Spend

 


$30


Cost Per Acquisition

Since 2018

ROAS

Prospects/Leads

Summary

Through a data-driven, multi-channel marketing strategy, 10X Digital successfully positioned EPOCH Clemson as a top student living community in a competitive student housing market of Clemson, SC.

By leveraging targeted digital advertising, a mobile-first website and real-time performance tracking, the client sustained high occupancy rates and long-term leasing success.

Ongoing optimizations and trend-driven marketing strategies have ensured continued growth and a steady pipeline of prospective tenants.

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