RESTORATION CASE STUDY
Authority built to last.
A long-term, data-driven SEO and backlink strategy helped SERVPRO strengthen search visibility, online authority and sustained business growth.
THE OPPORTUNITY
Turn heightened visibility into lasting digital leadership.
During the COVID-19 pandemic, demand for advanced cleaning solutions—and the need for public trust—rose dramatically. SERVPRO wanted its online authority to reflect its position as a premier residential and commercial cleaning and restoration franchise.
The immediate opportunity was visibility. The long-term objective was bigger: build a durable SEO foundation capable of improving rankings, increasing organic traffic and supporting business growth for years.
THE STRATEGY
Earn authority through useful content and trusted media.
10X developed a consistent backlink program designed to improve authority without relying on short-term SEO tactics.
Create Valuable Content
Develop timely, credible stories around cleaning, safety, restoration and business needs.
Secure Trusted Coverage
Earn placements across reputable media outlets, blogs and online publications.
Build Organic Links
Generate natural backlinks from domains with strong relevance and authority.
Compound Momentum
Maintain a long-term program that continually strengthens visibility and rankings.
BUSINESS IMPACT
Search authority supported national reach.
More Organic Visibility
A stronger link profile created more opportunity to rank for cleaning and restoration searches.
Greater Brand Trust
Coverage from recognizable publishers reinforced authority with customers and search engines.
Program Adoption
More than 50,000 organizations adopted the Certified: SERVPRO Cleaned program.
Sustained Growth
The program contributed to national sales growth across SERVPRO’s additional services.
THE TAKEAWAY
Long-term SEO creates value that keeps working.
Through a sustained partnership with 10X Digital, SERVPRO strengthened its digital authority with high-quality backlinks and credible media placements.
The result was more than a short-term visibility spike: improved search rankings, increased web traffic and a stronger online position supporting leadership in the cleaning and restoration industry.
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