SENIOR LIVING CASE STUDY
Local visibility that fills the pipeline.
A tailored digital strategy helped Vineyard Senior Living establish new communities, earn page-one visibility and generate high-quality leads across competitive markets.
THE OPPORTUNITY
Launch new communities with immediate local relevance.
Vineyard Senior Living, a growing national provider, needed a comprehensive brand and digital marketing strategy to establish new communities in competitive local markets.
Each location required a tailored approach capable of building trust with prospective residents and families, increasing organic visibility and creating a steady pipeline of high-quality inquiries.
THE CONNECTED STRATEGY
One brand. Localized for every community.
10X combined location-specific search and content with targeted media, web and public relations.
Localized SEO
Build search visibility around each community, service area and high-intent senior living need.
Useful Content
Answer the questions residents and families ask while comparing assisted living and memory care.
Targeted Advertising
Use Google Search, retargeting, display and social advertising to generate qualified demand.
Local Trust
Strengthen credibility through community-focused social media and local public relations.
THE RESULTS
Page-one visibility became a lead-generation engine.
Within two years of launching the new digital strategy, all three Vineyard community markets secured page-one Google rankings.
- Organic traffic increased across community websites
- High-intent local visibility improved
- A steady pipeline of prospective residents developed
- Brand presence strengthened in every market
LOCAL MARKET PERFORMANCETHREE COMMUNITIES
2022 YOY LEAD + CONVERSION GROWTH+1,000%
CAMPAIGN MIX
LOCALstrategy at national scaleEvery channel supported the resident journey.
- 01Website Development
- 02SEO & Content Marketing
- 03Google Search & Retargeting
- 04Google Display Advertising
- 05Facebook & Instagram
- 06Local Public Relations
THE TAKEAWAY
National growth depends on winning each local market.
10X helped Vineyard Senior Living build strong local visibility, increase rankings and attract high-quality leads by tailoring an integrated strategy to every community.
SEO, content, paid media, social and local PR worked together to position each location as a trusted choice for assisted living and memory care.
Build your community growth planREADY TO GROW LOCAL DEMAND?
Let’s turn visibility into inquiries.
10X Digital: Smart digital marketing powered by data & intelligent humans.
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