Crafting Compelling Content in an Ad-Focused Era
The internet has become increasingly cluttered with made-for-advertising (MFA) websites or clickbait ads. While these tactics could generate short-term traffic spikes, they will not create lasting connections or nurture meaningful conversions. So, cutting through the noise with compelling content that resonates with your audience is vital.
Insights from Google: Why Your Homepage is Essential for Search
The internet is home to an estimated 1.5–2 billion active websites—a ton of online real estate for your business to compete against. With so many other websites vying for consumers’ attention, you must secure a visible spot in the Google search results. How do you achieve this? Here’s our advice: start with homepage SEO. An […]
From Marketing KPIs to Business ROI: How to Make the Connection
Coming up with the perfect marketing strategy for your brand is like putting together a puzzle and trying to connect the pieces—without getting to look at the back of the box. Amid all of the chaos, how do you know if what you’re doing is actually working? At 10X Digital, we know it all comes […]
5 Ways You Can Save Time (and Money) with AI
Artificial Intelligence (AI) has emerged as a game-changer in marketing, revolutionizing how businesses operate and employees tackle their work. But beyond the buzzwords, AI has quickly become a tool that can help you optimize your time and resources. If you’ve felt the sting of a smaller budget or want to make the most of your […]
6 Ways to Refresh Your Marketing Strategy in 2024
New year, new marketing plan… right? Whether your company KPIs have shifted or you’re trying to improve your ROI, it never hurts to refresh your marketing strategy. At 10x Digital, we’ve helped our clients scale their strategies year over year—it doesn’t mean you do it all, but you start adding new things into the mix. […]
10X Digital Awards Digital Marketing Scholarships
10X digital is proud to announce our 2 winners of the 10X digital marketing scholarship for the Spring 2024 semester. For the past several years, 10X has awarded this bi-annual scholarship which assists with living expenses, books and tuition. 10X is also beginning the renewal process for the next digital marketing scholarship—with a deadline of […]
How Do You Create a GPT? (And Why You Should Do It)
As artificial intelligence (AI) continues to take over the tech world, the arrival of GPTs (Generative Pre-trained Transformers) has sparked a wave of innovation. There’s no doubt about it: these language models, like OpenAI’s ChatGPT, are revolutionizing how we work. And now, that horizon is expanding further with the upcoming GPT store from OpenAI, a […]
The Secret to Accelerated Growth: Connecting Your CEO and CMO
A symbiotic relationship between a CEO and a CMO can be the linchpin for driving meaningful growth in an organization. In fact, a recent report found that “CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth compared with their peers.” But […]
4 Make-or-Break Mistakes to Avoid in B2B Email Marketing
Research shows successful drip campaigns can increase a brand’s email open rates by 80 percent and click-through rates by as much as 300 percent. However, the keyword here is successful. When executed correctly, an email drip campaign will make it easier to nurture leads, retain customers, boost traffic, and generate conversions. But you could also […]
6 Marketing Strategies to be Thankful for this Season
As we approach the end of the year, it’s worth looking back and understanding how 2023 changed the digital marketing world. We’ve seen a wealth of new technologies emerge that help businesses generate new leads and loyal customers. So, in the spirit of the approaching holiday season, let’s review five targeted marketing strategies that we’re […]