What’s Conversion & Why It’s Important
There are many analytics to pay attention to when monitoring your overall marketing efforts or a specific marketing campaign. Whether you are adjusting your Pay-Per-Click (PPC) budgets or ROI on SEO campaigns, conversion rates are the most important factor when looking at the bigger picture.
[Free Download] Content Calendar Templates
Content calendar templates are a great way to get organized with your content marketing, which takes good planning and strategic execution to be effective. They allow you to track your plan and the data, making it easier to stay on track and make intentional marketing decisions. Check out each download below along with why you […]
Is Advertising On Bing Worth It?
For years, businesses have focused most of their search marketing efforts on Google. After all, the majority of people in the US and in most countries around the world use Google. Despite years of effort by major tech industry player, Microsoft, Bing continues to lag far behind Google in terms of how many people use […]
5 Tips for SEO-friendly Infographics
The use of infographics (IGs) in digital marketing has soared over the past few years due to the aid they provide in effective, memorable communication. Research shows the brain is better at retaining and retrieving information tied to visual stimuli–an image processor.
Flaws in Google’s Keyword Planner
Search engine marketers rely heavily on Google and the data it provides for keyword research. Google Keyword Planner is used by ultimately all SEO marketers, yet it has a few flaws that can provide inaccurate information for keyword metrics. Some digital marketers are aware of this concern and in addition to the keyword planner, use […]
Notable Digital Marketing Movements in 2015
The year 2015 proved to be a defining one for continuing advancements in the digital space. An article published by Forbes in November 2014 predicted successful marketing strategies for the next year. The term “agility marketing” was used to describe companies that obtain more consumer data, are capable of faster adaption, have shorter lead times […]
10-x Group Acquires Agency & Becomes 10x digital
(GREENVILLE, SC December 1, 2015) 10x digital, a wholly-owned subsidiary of 10-x group, LLC, based in Greenville SC, acquired RYP Marketing recently. RYP, based in Bradenton Fl, has provided a full range of online services since 2006. With the acquisition of RYP, 10-x group, LLC has added the digital division to its offering which is […]
Page Load Speed Tests Show That Hosting & Server-Side Optimization Deliver Significant Improvements
In recent years, webpage load speed has become an increasingly prominent topic, and for good reason. Not only is page load speed a factor in Google’s search rankings, it’s a factor in user experience, user satisfaction, and conversion rates. One eye-opening example of this is Amazon’s study which found that a one second reduction in page load […]
Being Mobile Responsive: A Necessity for All Businesses
Holly Rollins, 10x Digital President, recently posted a blog about the importance of mobile responsiveness for businesses and the effects it can have on exposure. In addition, a strong digital presence can keep your business competitive. As Rollins states, designing your website for responsiveness is no longer an option, it is a necessity. Click here […]
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