Blogging for SEO: 5 Reasons You Still Need to Post
Nearly one-third of the internet’s 1.9 billion websites are blogs. Still, given the rapid increase of podcasts, YouTube videos and social media reels, many content creators believe they no longer need a blog marketing strategy to bring visitors to their websites. However, research shows otherwise—nearly 80 percent of internet users still read blogs regularly. Even […]
4 Powerful Content Marketing Strategies for Customer Retention
Lead generation is fundamental to your brand growth—but customer loyalty and retention are equally vital. Data indicates that the average business loses between 10 percent and 25 percent of its customers annually, but increasing customer retention by a mere 5 percent boosts profits by as much as 95 percent. In short, prioritizing customer loyalty and […]
How to Scale Your Content Marketing with AI Technology
Artificial intelligence (AI) is one of the hottest tech topics of 2023—and it’s not hard to see why. According to a recent poll of 185 marketers, 82 percent think AI-generated content is just as effective as human content. Another 88 percent confirm this software will save their business time and money. So, will AI content […]
4 Tips to Create Blog Content that Resonates with Gen Z
Gen Z is the catch-all moniker for anyone born between 1997–2012. Accounting for nearly 30 percent of current U.S. demographics, Gen Z is projected to become the largest consumer cohort in American history as of 2026. Members of this generation are known as digital natives because they were raised with instant access to social media, […]
3 Quick Ways to Refresh Your Website (And Why You Should Do It)
According to a recent survey, 60 percent of consumers will abandon a website due to a negative user experience. As a business owner or marketer, your online presence dramatically reflects your entire brand—and your website is the foundation for your reputation.
How to Make AI Work in Marketing
Artificial intelligence (AI) is not just an idea for the future—it’s here now and continues to build momentum. The global AI market is forecasted to reach $500 billion in revenue this year, and 83 percent of executives consider AI a strategic priority to increase their bottom line. Another 84 percent also feel that AI marketing […]
Technical SEO vs. Content SEO: What’s the Difference?
If you’re a business owner with a website, you probably often hear the term “search engine optimization (SEO)” every other day. While there are dozens of tactics to drive traffic to your website, SEO remains one of the most effective. SEO is less expensive than running paid ads, and when you engage in a comprehensive […]
What Google Search Experts Say About AI Content
Amid the explosive growth of powerful artificial intelligence (AI) tools like ChatGPT, many professionals are curious about what this means for the future of work. In particular, content marketers are concerned about how search engines will rank AI-generated content.
10x’s Guide to Branded Content Marketing on LinkedIn
LinkedIn is currently the number-one platform for B2B lead generation, and it’s not hard to see why. Forty percent of surveyed marketers agree that LinkedIn is the most effective channel to attract and nurture high-quality leads. Target audiences who encounter branded content on this platform are six times more likely to convert.
Why Google is Recommending Marketing Agency Support
Let’s talk about your PPC and search engine marketing strategy. No matter the size or scope, effective marketing campaigns require time, budget and technology to be successful. And for small to medium businesses, those three things often come in short supply.