Higher Education Marketing: Why Your Program’s Brand Matters
Numerous colleges, universities and technical schools offer higher education programs—students have so many educational opportunities to choose between that it takes an effort to stand out.
4 Creative B2B Marketing Strategies that Drive Results
To be successful, B2B marketers must keep up with emerging technologies, changing markets, and economic factors that can impact the sales funnel. At the same time, they face the challenge of finding ways to stand out from the crowd in competitive niches.
The 10x Guide to Balancing Organic and Paid Marketing Content
Organic content is a reliable way to connect with your audience and build trust. As its compliment, paid content distribution through PPC marketing and Google Ads can be a powerful tool for reaching new audiences and driving traffic to your site.
4 Ways to Identify and Fix Keyword Competition
Keyword competition is a commonly overlooked—but significant—issue for many website owners. It can mean all the difference between your content ranking first on the SERP and not ranking at all. Whether you’re new to keyword research or optimizing your current strategy, here’s how our experts recommend you identify keyword competition and fix it:
5 Essential Strategies for Higher Education Marketing
After a recent decline in market size after COVID-19, higher education revenue is now on the rise again. It’s projected to reach $169 billion in 2028, with a compound annual growth rate of 10.3 percent. And for higher education leaders and marketers, these numbers mean it’s time to take action.
Recruitment Infographic
Google Update Digest: Local Search Updates
Optimizing your website, social media and online content for local search is one of the most effective ways to grab the attention of your target audience. Roughly 99 percent of surveyed consumers use the internet to find local businesses, and 78 percent do this more than once a week. Moreover, 81 percent use Google to […]
9 Tips To Build an Effective Local SEO Campaign
Local search engine optimization (SEO) optimizes your online presence to attract more local customers. It’s different from traditional SEO because it considers the searcher’s location and the companies or services they are searching for regularly. The benefits of local SEO outweigh the extra work you have to put in for targeted research.
Campaign Integration: How PPC and SEO Work Together
Pay-per-click (PPC) and search engine optimization (SEO) are among the most popular online marketing strategies. But often, SEO and PPC efforts compete for the same thing: traffic from search engines. This clash can often cause conflict between the two approaches, with each side trying to outdo the other.
How to Tackle a Seasonal Content Marketing Strategy
Seasonality affects B2B businesses and B2C businesses differently. For B2B enterprises, the goal is not to inundate potential customers with a bunch of sales, holiday-themed content and emails (unless that’s what your research shows they want). Instead, you need to consider how you can use the seasons to discuss your business more broadly and explore […]