10X Digital

10x Quick Guide: Domain Rating vs. Domain Authority

Your website is a gateway for consumers to connect with your brand. To be found, you have to “score” well with search algorithms—content, site performance, and engagement metrics are all measured to gauge the value of your site. If you score high? You might show up on the first page of search results. But if […]

3 B2B Marketing Automation Strategies For Marketing Teams

Today, many B2B companies rely on marketing automation to drive conversion outcomes. But it’s not unusual for these solutions to fall short of expectations—and when you don’t see an  immediate return on investment, it’s easy to feel like giving up. But when it works as planned, marketing automation gets impressive results. So, what is the […]

5 Insider SEO Tips You Might Not Know

Search engine optimization (SEO) is one of the most-used digital marketing buzzphrases. Every business owner, organizational leader, or stakeholder involved in a company’s digital marketing knows a little about SEO. But for even the most experienced marketer, SEO can be tricky to navigate. Some nuances and strategies float under the radar and are never reflected […]

3 Important Things to Know About Google Analytics 4 (GA4)

Web and digital analytics are primary drivers for successful digital marketing campaigns. Without numbers behind your creative execution, you may never know how well it performed—or capture valuable information about your intended audience.

3 Digital Strategies for National Non-Profit Marketers

All organizations and business sectors can benefit from the visibility of a successful digital marketing plan. However, the strategies used to promote the mission of a national nonprofit will differ from a traditional company. Rather than selling consumers a product or service, nonprofit content marketing aims to show audiences why a particular cause is worth […]

Why Word Count Matters: Tips for Getting It Right

What is the optimal word count for a blog post? This question is common among content marketers and creators alike. As search engine visibility becomes more competitive in this digital era, you must be strategic with all kinds of SEO elements. So here’s why it matters, plus how to achieve the correct word count for […]

2022 Check-In: 8 Digital Marketing Lessons Learned

It’s about halfway through the year and time to check in with each other. How are your campaigns going? Have you hit your KPIs? Where are you excelling? Where do you need to improve? As digital marketers, we’re constantly learning. So here are our top ten lessons we’ve learned over the past six months worth […]

8 Components of an Effective Content Strategy Playbook

Memorizing the playbook is the first order of business when a football coach trains their recruits. It details essential information to inform the players’ minutes on the field. Similarly, digital marketers create their own playbooks for the material they produce. This content standard keeps everybody on the same page, whether in branding, quarterly KPIs, or […]

6 Tips For Creating a High-Performing Blog Post

When done correctly, blogs are proven to capture digital traffic and drive conversions. But not every post is created equal. Without a blog content strategy in place, your content might end up at the back of the search results—and your words won’t drive any conversions.