5 Strategies to Develop Content that Converts
When done correctly, content marketing is one of the primary drivers of organic traffic and conversions. An effective digital content strategy can elevate brand awareness, increase website visits, boost social media engagement, and, most importantly, nurture customers. But with that, 90.63 percent of content generates no traffic from Google. To put this figure into context, […]
Blogging for SEO: 5 Reasons You Still Need to Post
Nearly one-third of the internet’s 1.9 billion websites are blogs. Still, given the rapid increase of podcasts, YouTube videos and social media reels, many content creators believe they no longer need a blog marketing strategy to bring visitors to their websites. However, research shows otherwise—nearly 80 percent of internet users still read blogs regularly. Even […]
Is Advertising On Bing Worth It?
For years, businesses have focused most of their search marketing efforts on Google. After all, the majority of people in the US and in most countries around the world use Google. Despite years of effort by major tech industry player, Microsoft, Bing continues to lag far behind Google in terms of how many people use […]
Notable Digital Marketing Movements in 2015
The year 2015 proved to be a defining one for continuing advancements in the digital space. An article published by Forbes in November 2014 predicted successful marketing strategies for the next year. The term “agility marketing” was used to describe companies that obtain more consumer data, are capable of faster adaption, have shorter lead times […]