How to Increase Domain Authority the Right Way
A website’s digital health is a critical factor in its performance. If a search engine flags your website as “spammy” or low-quality, it just might be the difference between losing to the competition or a conversion. If you’re hoping to improve your website’s efficacy and impact, we recommend starting with increasing domain authority.
Building Organic Social Media Awareness the Right Way
A solid social media strategy provides a direct line of connection to your target followers. Get it right, and you’ve built an engaged, listening audience. Get it wrong, and you might be on the receiving end of a vocal set of consumers (who are ready with mocking memes). To build organic social media awareness and […]
Influencer Marketing: 3 Guidelines to Help You Find a Social Star
Did you know that Ratuken Marketing estimates that roughly 80 percent of consumers have made a purchase recommended by an influencer? If you want to start improving your influencer marketing strategy, you need to find influencers that connect with your brand. How can you find your social star? Our team of social media experts has […]
8 Common Email Marketing Mistakes (And How to Fix Them)
Breaking the email inbox barrier isn’t easy. Your message has to compete with meeting invites, product promotions, and family newsletters—but when you get it right, it’s a direct link to your consumer. There’s no silver bullet to securing an open, but there are guidelines that can set you up for success. Here are the common […]
Social Media: The Best Content for Each Platform
How much content have you consumed lately? The answer? Probably a lot. According to research from Variety, user-generated content represents 39 percent of respondents’ time spent with media. That’s an incredible amount of time–and an incredible amount of content.
4 Ways Account-Based Marketing Can Improve Your Conversions in 2022
Account-based marketing (ABM) is a system that allows digital marketers to work with sales teams to optimize strategy, personalize content and increase conversions. This approach reverses the traditional marketing model by starting with a small segment of leads to build relationships with, instead of casting a wide prospect net. After working with clients to evolve […]
What is Programmatic Advertising and Why You Need it, Yesterday
Do you ever wonder how a business puts the perfect ad on your screen? More likely than not, it all comes down to their programmatic advertising strategy. In order to support an existing marketing mix, brands need to serve targeted content in the online spaces their audience regularly visits. Programmatic advertising is how you can […]
B2B SEO Refresher: Pointers for 2022
There’s a clear line of distinction between marketing to consumers (B2C) versus marketing to other companies (B2B). As a B2B marketer, you need to be aware of the specific blog content, SERP keywords or social media posts that business representatives search for—and avoid falling into the trap of using content that resonates with general consumers, […]
Web Design Process from Idea to Execution: What to Expect When Working with an Agency
The web design process from start to finish can be full of surprises. But whether you’re a seasoned marketing professional or a brand new business owner—a website project or update is likely in your future. You simply can’t build a website and expect it to perform and deliver for years to come, you need to […]
Google My Business is Now Google Business Profile: What That Means
If there’s one thing that’s constant for content marketers, it’s change. Updates to the existing Google My Business feature may seem complex, but we’re here to break down what to expect—and how to maximize your Google Business Profile in 2022.