Understanding and Executing a Creative Website Design
Influencing digital consumer behavior is an art form. In large part, it takes a creative website design to be successful. According to a recent survey of 500 consumers, 50 percent agree that an impactful website design is crucial in establishing trust in a business’ overall brand identity. What exactly does that consist of? Consumers look […]
What is UTM tracking, and how does it fit in with offline conversions?
One of the most important elements to measuring a digital campaign’s success is getting an accurate read on the behaviors of your audience. Did they open the email? Have they clicked the link? Were they interested in learning more about your organization? You can easily track many of these questions through a CMS system. But […]
6 Reasons Why You Should Do a Target Audience Analysis
A vital key for digital marketers to increase brand awareness and conversions is understanding a consumer’s expectation for your business. This specific element of your audience profile can help you create content that your customers will be drawn to—and drive action. A “target audience analysis” is a research-based initiative that exposes the core characteristics and […]
Pay to Play: How PPC Impacts Your Company’s Success
Hubspot estimates that Google processes roughly 63,000 search queries per second, translating to 5.6 billion daily opportunities for prospects to find your website. To outrank the competition and convert clicks, digital marketing teams need to double down on Pay-Per-Click (PPC) campaign management.
How to Create Thought Leadership with a Conversion Mentality
Thought leadership content allows businesses to highlight their senior leadership teams and position themselves as industry experts. But did you know that thought leadership can do more than that? According to Edelman’s 2020 Survey, thought leadership has the power to convert readers into customers/clients:
Community Building: How to Grow Your Digital Brand by Actually Engaging with Your Audience
Social communities and followers are often the core drivers in your brand’s online conversation. The way they engage with your digital content doesn’t just close sales, but builds awareness, establishes credibility and boosts impressions to new audiences. To have a successful community building and engagement plan, start with the foundational steps outlined below.
Responding to Reviews: How to do it Right and Why it Matters
Think about the last time you purchased an item, went to a restaurant or tried a new service. Did you ask a friend for advice, or did you head straight to Yelp, Google or Facebook to check out an online review?
What is the Google Answer Box and How Do You Get Your Content Inside?
“Hey, Google, how do I expand my company’s reach to new audiences?” Take a moment and think to yourself: how many times a day do I ask for help from my smart devices? Whether it’s to check the weather, set a timer, find a new restaurant or even ask who won the World Series in […]
Using Content to Drive Your Sales Process
When it comes to marketing and sales, the key to conversion is collaboration—but all too often, misalignment causes your content to underperform and your sales team to underdeliver. Content can accelerate the customer/client journey, but only if you approach it with the right strategy in hand. To help kickstart your content’s efficacy and begin increasing […]
How & Why Businesses Can Profit from Retainer Contracts
According to research from IBISWorld, there will be more than 5,500 digital advertising agencies in the US by the end of 2021. The benefits of a digital marketing agency are easy to see. A team of experts offer a range of services to help their clients achieve their overall business goals via the latest targeted […]