How to Manage Reviews in Your Marketing Plan
This is a guest blog post from Podium, the premiere messaging platform that connects businesses with their customers and enhances the marketing process. Online reviews were already gaining significance in digital marketing pre-pandemic. But with the onset of COVID-19 and a catalyzed digital transformation, the way customers/clients find and choose businesses forever changed. As such, […]
How to Execute a Successful Content Marketing Strategy
“If you build it, they will come,” doesn’t just apply to baseball legends. Content marketing is how we build ideas and campaigns that draw meaningful audience engagement and establish long-term brand equity.
The Key to B2B: How to Connect with Your C-Suite Audience
They’re not just avoiding your calls: marketing to C-Suite executives means that your communication is up against a busy schedule, full inboxes, missed lunch hours and long work days. To connect and engage with this audience, you need to build a B2B content marketing strategy that delivers the right message at the right time and […]
The Future of Social Media: Reaching the COVID Consumer
2020 changed the way that businesses and audiences engage with each other. As in-person activations moved off the table, meaningful digital experiences and social media content became the primary way to build momentum and establish your brand. What’s more, a year into the pandemic, audience personas have flipped upside down as we all try to […]
Why You Need Digital PR Now More Than Ever
According to recent reports, there are currently 4.66 billion active internet users and 4.2 billion active social media users. This accounts for over half of the world’s entire population, many of whom could be your potential customers or clients. With fewer public events or interactions and more people turning online as a result, your brand’s […]
10x digital Awards Digital Marketing Scholarship
10x digital is proud to announce Kimberly Jordan as the winner of the 10x digital marketing scholarship for the Spring 2021 semester. This scholarship assists with living expenses, books and tuition. For the past two years, 10x has awarded this annual scholarship. 10x is also beginning the entry process for the next digital marketing scholarship—with […]
4 Sustainable Content Strategies that Help You Write for Humans and SEO
According to Hubspot, about 64 percent of marketers actively invested time in search engine optimization (SEO) in 2020. One of the best ways to optimize your website is to create targeted, value-driven content. However, the SEO game continuously changes. Gone are the days of putting in as many keywords as possible and hoping that your […]
Digital Marketing KPIs to Track in 2021
If 2020 taught us anything, it’s that digital communication, presence and reputation matters. Whether you’re a business leader looking to engage a new audience or a seller nurturing a new lead, it’s important to set, establish and maintain Key Performance Indicators (KPIs) to gauge overall success. To help develop a strong benchmark for your business […]
Email Testing Platforms, ESP and CRM: What’s the Difference and What Does Your Business Need?
In our digital world, we have more ways to contact our customers than ever, and yet email marketing remains one of the most successful channels. According to the Content Marketing Institute, 87 percent of marketers use email to distribute information. If you’re reassessing your email strategy for 2021, you may be wondering what platforms can […]
Reduce Your Bounce Rate Before Google’s Page Experience Update
Marketers, get ready for May 2021—the launch date of Google’s new Page Experience update. Once again, Google has decided to turn SEO on its head, adding user experience to the list of priorities that their algorithm uses to rank sites. What is this update, and why is reducing your website’s bounce rate the best way […]