10 New Types of Content Your Audience Will Love
There are a good number of content types out there. But, what’s the best approach for your audience? Knowing what material to produce often comes down to the research you’ve performed on your target audience. While not all consumers are the same, fresh ideas can always help reach new and engaged prospects. In addition, diversifying […]
Top 4 Tips to Increase Website Traffic with Blog Posts
Your blog is an efficient and inexpensive way to promote your business. With the right content, you can increase website traffic, connect to your ideal prospect and sell more products or services. But only if your target audience finds and enjoys your content. In this post, we’re offering a deeper dive into how to optimize […]
How to Track Trends in a Social World (And Use Them to Build Business)
If you are a content creator or marketing expert, trying to stay ahead of current social media trends can feel overwhelming to keep up. What is popular today might be gone tomorrow and another trend will take its place. To connect with audiences in authentic and meaningful ways, brands need to hone in on their […]
Content Marketing KPIs and Metrics to Track
Is your content marketing strategy up to scratch? According to research from SEMRush, 84 percent of businesses have a content marketing strategy, but only 11 percent think that their strategy is excellent. The secret to a perfect content marketing strategy is data, and in order to get that data, we rely on content marketing metrics […]
Google Update 2021: How to Avoid Losing Your Traffic and SEO Rankings
Over a year ago, Google announced that big changes were coming to their algorithm—and now, that update is finally here. It’s time for content marketers to adjust their strategies and align to that vision. “Core Web Vitals” are the new standard for ranked content and the better your site performs, the higher you’ll be on […]
Marketing Roundup: 4 New Strategies to Improve Your Company’s Digital Presence
The goal of all marketing activity is simple—to raise awareness and drive sales. However, just because the concept is simple doesn’t mean that raising awareness is easy. 2020 and 2021 have presented their own challenges, and after the past year and a half, your company’s digital presence has never been more critical.
Email Marketing: Best Practices for Opens and Conversions
We’ve heard tales that “email is dead.” But that’s a digital marketing myth. Even in our world of content overload, email marketing is still one of the most effective ways to reach your customer or client. According to recent data, email marketing has an average ROI of $42 for every $1 spent, and 61 percent […]
Why Backlinks Are Important For Your Company’s Business Plan
A company’s digital health is a foundational pillar of its ability to attract and retain a consumer or client audience. While some strategies may provide short-term solutions, it’s vital to also incorporate long-term tactics to create consistent practices that maintain your website and other digital platforms. SEO backlinks are a critical piece in establishing a […]
What is Off-Page SEO? And Why You Need to Try These 6 Tactics ASAP
When it comes to search engine optimization (SEO), some of the most important activities you can do aren’t actually on your website at all. Off-page SEO factors, or SEO activities that occur away from your website, carry more than 50 percent of the ranking factor weight, according to the experts at Moz. But what is […]
How to Increase Domain Authority—The Right Way
In the age of the digital consumer, a company’s website is a key player in building a strong marketing and demand generation funnel—and how your own website ranks against competitors is where you’ll get ahead. To understand how you compare, it’s essential to analyze your website’s digital health and learn how to increase domain authority.