7 Small SEO Strategies that Yield Major Results
If you are a business owner in this era of digital transformation, chances are, you know the importance of search engine optimization (SEO). If you are in the early stages of a website launch or rebrand, SEO becomes even more useful to ensure your content ranks high in search results, which drives traffic to your […]
Boost Your Website Conversion Rate in 5 Simple Steps
Driving traffic to your website is a crucial business tactic, but it’s only half the battle. A million site visitors don’t mean anything if they don’t actually buy your product, sign up for your email list, or click the contact button—i.e., convert. Bolstering your website conversion rate can be very tricky. Leads can fall-off at […]
Transparency and Content: Critical Now and Always
No one is ever fully prepared for a crisis, but rooting your company’s response in transparency helps mitigate panic and unwanted repercussions within your business. The principal is simple: honesty is the best policy. Having clear and accurate communication during times of crisis, and as a general rule, can increase brand trust and allow you […]
5 Marketing and Business Books to Read in 2020
This past year, we started a book club with our 10x digital team. While we have two offices with on-site staff, we also have distributed employees. As a way to foster relevant team building, we picked a list of business books to read, exchange and discuss every month. Actually some of these titles (specifically the […]
A 10-Step Guide to Working With Social Influencers For the First Time
In our post shutdown world, now, more than ever, it’s important to digitally connect with your audience. If you’ve considered dipping your toe into the world of influencer marketing as a new COVID strategy, now is the time. According to Covince and Convert there was a 75 percent increase in clicks on Instagram posts that included […]
Crisis Management Digital Marketing Tips from PR Experts
We’ve pulled together some of our best crisis management strategies for digital marketers and business owners during this challenging time.
3 Marketing Strategies to Upstage Your Competition
Marketing is everywhere. From traditional billboards and TV commercials to ads that seem to chase you around the internet, chances are that your customers are inundated with information about thousands of brands every single day. Our customers have never been more accessible, but they’ve never been more difficult to impress. How can you cut through […]
How and Why You Need to Update Your Blog Content
In terms of your brand’s digital marketing and presence, the overall goal is to stay both current and relevant. So you create consistent, targeted social media content. You strategize ways to attract more subscribers and send fresh and engaging emails. You check website metrics then adjust design and functionality as necessary. But when was the […]
5 Marketing and Business Books to Read in 2020
This past year, we started a book club with our 10x digital team. While we have two offices with on-site staff, we also have distributed employees. As a way to foster relevant team building, we picked a list of business books to read, exchange and discuss every month. Actually some of these titles (specifically the […]
How to Assess Your Online Presence—And What That Means
Whether your company is brand new or well-established, chances are you already have a digital identity on the web. But what exactly is an online presence, and how does it impact your business? Your online presence encompasses all digital content and activity associated with your organization. This includes everything from your website and social media […]