How to Optimize for Voice Search in 7 Easy Steps
Based on the results of PwC’s Consumer Intelligence Series poll, 71 percent of Americans would rather conduct voice searches on a smartphone or virtual assistant than type their queries. In addition, 50 percent made purchases through a voice search, and another 25 percent say they will in the future. Consumers enjoy and use the voice […]
4 Best Practices for Twitter Engagement
In the first quarter of 2019 alone, Twitter drew in 330 million active monthly users which further translated into 134 million active and monetizable users daily, based on Twitter’s own Q1 Earnings Report. HubSpot reports 80 percent of users have mentioned a business in a Tweet, but since the average Twitter user follows just five […]
How to Turn Your Website into a 24/7 Salesperson
Research shows that 97 percent of consumers learn more information about a local business from online search than anywhere else, according to SEO Tribunal. Because of this, it’s mission-critical for your website to perform at the highest level to meet the expectations and needs of your target audience and convert them into repeat customers. When […]
Part 3: Taking it to the Next Level with Conversational Marketing + Examples
As a business owner or marketer, you understand that the bottom line for any effort is a return on investment. So while we can promote the benefits of conversational marketing all day long, if you can’t prove success with hard data, it’s not an effective business strategy. In the third part of our blog series […]
Video and Social Media Strategy: A Beginner’s Guide
Social media is constantly evolving, forcing marketers to stay ahead of the game to ensure their posts are seen, while also keeping consumers engaged. For a growing business to continue to flourish, a solid social media strategy is an absolute must. Here is why video is becoming increasingly important on social networks: According to a […]
Part 2: How to Build a Successful Conversational Marketing Strategy
For the second part of our blog series on conversational marketing, we’re diving into the specifics of creating a successful messaging strategy. Conversational marketing is all about meeting your target audience where and how they want–whether that be social media or live chats on your website. As Jay Baer, founder Convince & Convert, points out, […]
What is Conversational Marketing and Why Does it Matter?
This post is the first in a three-part series on Conversational Marketing. You’ve likely heard the phrase conversational marketing before. Andy Peart, CMO at Artifical Solutions, defines it to Forbes as: “a term that describes a feedback-oriented approach to driving customer engagement, building brand loyalty and, of course, positively impacting the bottom line.” While that’s […]
4 Tips to Create Content your Key Audience Can’t Live Without
In this era of connectivity where access to boundless information is at your fingertips, anyone can search for content on subjects that pique their interests. In theory, this is excellent news for digital marketers, who create multimedia content aimed at a target audience of consumers. However, in reality, it can be challenging to ensure that […]
The 7 Most Important SEO KPIs You Should Be Tracking
Part of making sure your website is effective requires tracking and monitoring your key performance indicators (KPIs). According to a report by Leadpages, the top two goals for small businesses and their websites are driving sales (51.3 percent) and building brand awareness (48.4 percent). KPIs are the statistics and measurements that can definitively tell you […]
How Thought Leadership Boosts You, Your Brand & Others
Thought leaders are the influencers of all types of businesses. They are industry experts who share their knowledge and experiences with a highly engaged network of peers. While thought leaders want to promote their personal brand and company, they also aim to genuinely connect with and provide value to their audience. When done correctly, thought […]