6 Proven Link Building Tactics to Boost Your SEO
Link building is the process of getting other websites to link back to your site, a.k.a., gaining backlinks. Google uses backlinks as a top search engine optimization (SEO) ranking factor, as well as a signal that your site is a quality source. Sites with more backlinks tend to have a higher ranking in search engine […]
Working With a Digital Marketing Agency: What You Need to Know
Digital marketing—from website development to optimizing your site and overall marketing—is a huge need for most businesses. Last year, spending on digital marketing in the US and UK grew by 44 percent to $52 billion, according to recent reports. If you’re a business owner or manager who’s considering outsourcing digital marketing projects to an agency, […]
16 SEO Myths That You Should Ignore
Guest Post from Anthony Tisara, at My Biz Niche Search engine optimization (SEO) burst into the public consciousness a couple of decades ago. Compared to what it was in the beginning, SEO is an industry unto itself—a profitable and sophisticated one at that. Over the years, and with every Google algorithm change, SEO has continuously […]
8 Reasons Every Website Needs a Blog
You may or may not have heard that for digital marketing and SEO purposes, every website needs a blog. You may have even started one, with a few posts from last year, then you get off track when more important projects come along. For small business owners or managers, it’s a common tale. However, if […]
Conversion Rate Optimization: A Beginner’s Guide
Conversion rate optimization (CRO) may seem complicated, but it can be broken down into a simple system that helps increase the percentage of visitors to your website that convert into customers. If you’re not sure where to get started, read our beginner’s guide to understand the basics of CRO and how it can help your […]
Why You Need B2B Reviews and How to Get Them
Reviews are a critical component of marketing for any business. While popular in retail, don’t be lulled into thinking that reviews are only for direct to consumer businesses. B2B reviews are just as important, if not more. B2B companies tend to have transactions that are a much higher dollar amount with a longer sales cycle. […]
How to Make Your Data Work for You: A Beginner’s Guide
Every business, solopreneur, or contractor has a wealth of data on his or her hands. The struggle is capturing it, measuring it and using it to better your business practices. Whether you outwardly spend time or money on marketing, you can always increase your sales, outreach or performance by using data-backed decisions. If you’ve never […]
Basic SEO Checklist for Your Website
Search engine optimization (SEO) for a website is a complex and technical process. Even skilled digital marketers need to invest a significant time commitment to stay up-to-date with best practices, especially since Google changes its search algorithm 500-600 times per year. A common issue website/business owners face—whether it be a startup, small business, or even […]
The Impact of Google’s Medic Update on Health Sites
Earlier this month, Google rolled out a broad core algorithm search update. While SEO insiders guessed at what was going on, it was officially announced by Google on August 1st, via multiple Twitter accounts. The rollout lasted about a week. Afterward, industry experts and webmasters reported significant SERP fluctuations. Health-focused sites were the majority of […]
5 Ways to Automate Your Marketing ASAP
Marketing automation strategies can be efficient and cost-effective for businesses at any level. As marketers, we tend to get caught up in delegating processes that can easily be simplified. Salesforce’s 2017 State of Marketing research found that 79 percent of top-performing companies use marketing automation tools in some way. Not only does marketing automation increase […]