4 Powerful Content Marketing Strategies for Customer Retention
Lead generation is fundamental to your brand growth—but customer loyalty and retention are equally vital. Data indicates that the average business loses between 10 percent and 25 percent of its customers annually, but increasing customer retention by a mere 5 percent boosts profits by as much as 95 percent. In short, prioritizing customer loyalty and […]
4 Tips to Create Blog Content that Resonates with Gen Z
Gen Z is the catch-all moniker for anyone born between 1997–2012. Accounting for nearly 30 percent of current U.S. demographics, Gen Z is projected to become the largest consumer cohort in American history as of 2026. Members of this generation are known as digital natives because they were raised with instant access to social media, […]
5 Ways to Incorporate Content into a Sales Strategy
Driving new revenue is the shared task of the sales and marketing teams. Whether through digital marketing, traditional advertising or networking, both teams are working hard to build your brand and make it sustainable for the future.
Link Building Basics: How Digital Content Builds Brands
Imagine if you turned on the news to see a high-ranking expert, politician, or celebrity quote you. That would be pretty exciting, right? Suddenly, you would have legitimacy and authority you didn’t have before, leading to more attention for future statements you make. In a digital world, that’s essentially how “link building” operates for your […]
10x Quick Guide: Domain Rating vs. Domain Authority
Your website is a gateway for consumers to connect with your brand. To be found, you have to “score” well with search algorithms—content, site performance, and engagement metrics are all measured to gauge the value of your site. If you score high? You might show up on the first page of search results. But if […]
3 B2B Marketing Automation Strategies For Marketing Teams
Today, many B2B companies rely on marketing automation to drive conversion outcomes. But it’s not unusual for these solutions to fall short of expectations—and when you don’t see an immediate return on investment, it’s easy to feel like giving up. But when it works as planned, marketing automation gets impressive results. So, what is the […]
4 Ways Keyword Research Impacts Your Business
As a digital marketer, keyword research should be at the top of your priority list this year. This foundational research drives content strategy, improves SEO, and inches you closer to conversion. At 10x digital, we like to focus on niche keyword research—because we know not every search term works for every company.
6 Tips to Drive Digital Traffic and Conversions
Here’s the digital marketing truth: there’s no secret silver bullet to driving traffic or increasing conversions. For digital marketers, it can start to feel overwhelming. We know what to do when a customer comes to our website…but how do they get there in the first place?
Unpacking the Data Behind Content Marketing
Content marketing is critical to achieving your business goals. According to Content Marketing Institute research, 60 percent of marketers report that content marketing generates demand/leads. 70 percent of marketers find that content marketing helps educate the audience. Another 60 percent say that it helps build loyalty with existing clients/customers.
Boost Your Website Conversion Rate in 5 Simple Steps
Driving traffic to your website is a crucial business tactic, but it’s only half the battle. A million site visitors don’t mean anything if they don’t actually buy your product, sign up for your email list, or click the contact button—i.e., convert. Bolstering your website conversion rate can be very tricky. Leads can fall-off at […]