A 10-Step Guide to Working With Social Influencers For the First Time
In our post shutdown world, now, more than ever, it’s important to digitally connect with your audience. If you’ve considered dipping your toe into the world of influencer marketing as a new COVID strategy, now is the time. According to Covince and Convert there was a 75 percent increase in clicks on Instagram posts that included […]
Crisis Management Digital Marketing Tips from PR Experts
We’ve pulled together some of our best crisis management strategies for digital marketers and business owners during this challenging time.
3 Marketing Strategies to Upstage Your Competition
Marketing is everywhere. From traditional billboards and TV commercials to ads that seem to chase you around the internet, chances are that your customers are inundated with information about thousands of brands every single day. Our customers have never been more accessible, but they’ve never been more difficult to impress. How can you cut through […]
How and Why You Need to Update Your Blog Content
In terms of your brand’s digital marketing and presence, the overall goal is to stay both current and relevant. So you create consistent, targeted social media content. You strategize ways to attract more subscribers and send fresh and engaging emails. You check website metrics then adjust design and functionality as necessary. But when was the […]
How to Assess Your Online Presence—And What That Means
Whether your company is brand new or well-established, chances are you already have a digital identity on the web. But what exactly is an online presence, and how does it impact your business? Your online presence encompasses all digital content and activity associated with your organization. This includes everything from your website and social media […]
4 Best Practices for Twitter Engagement
In the first quarter of 2019 alone, Twitter drew in 330 million active monthly users which further translated into 134 million active and monetizable users daily, based on Twitter’s own Q1 Earnings Report. HubSpot reports 80 percent of users have mentioned a business in a Tweet, but since the average Twitter user follows just five […]
How to Turn Your Website into a 24/7 Salesperson
Research shows that 97 percent of consumers learn more information about a local business from online search than anywhere else, according to SEO Tribunal. Because of this, it’s mission-critical for your website to perform at the highest level to meet the expectations and needs of your target audience and convert them into repeat customers. When […]
Part 3: Taking it to the Next Level with Conversational Marketing + Examples
As a business owner or marketer, you understand that the bottom line for any effort is a return on investment. So while we can promote the benefits of conversational marketing all day long, if you can’t prove success with hard data, it’s not an effective business strategy. In the third part of our blog series […]
Video and Social Media Strategy: A Beginner’s Guide
Social media is constantly evolving, forcing marketers to stay ahead of the game to ensure their posts are seen, while also keeping consumers engaged. For a growing business to continue to flourish, a solid social media strategy is an absolute must. Here is why video is becoming increasingly important on social networks: According to a […]
Part 2: How to Build a Successful Conversational Marketing Strategy
For the second part of our blog series on conversational marketing, we’re diving into the specifics of creating a successful messaging strategy. Conversational marketing is all about meeting your target audience where and how they want–whether that be social media or live chats on your website. As Jay Baer, founder Convince & Convert, points out, […]