Flaws in Google’s Keyword Planner
Search engine marketers rely heavily on Google and the data it provides for keyword research. Google Keyword Planner is used by ultimately all SEO marketers, yet it has a few flaws that can provide inaccurate information for keyword metrics. Some digital marketers are aware of this concern and in addition to the keyword planner, use […]
Notable Digital Marketing Movements in 2015
The year 2015 proved to be a defining one for continuing advancements in the digital space. An article published by Forbes in November 2014 predicted successful marketing strategies for the next year. The term “agility marketing” was used to describe companies that obtain more consumer data, are capable of faster adaption, have shorter lead times […]