What is Conversational Marketing and Why Does it Matter?
This post is the first in a three-part series on Conversational Marketing. You’ve likely heard the phrase conversational marketing before. Andy Peart, CMO at Artifical Solutions, defines it to Forbes as: “a term that describes a feedback-oriented approach to driving customer engagement, building brand loyalty and, of course, positively impacting the bottom line.” While that’s […]
4 Tips to Create Content your Key Audience Can’t Live Without
In this era of connectivity where access to boundless information is at your fingertips, anyone can search for content on subjects that pique their interests. In theory, this is excellent news for digital marketers, who create multimedia content aimed at a target audience of consumers. However, in reality, it can be challenging to ensure that […]
How Thought Leadership Boosts You, Your Brand & Others
Thought leaders are the influencers of all types of businesses. They are industry experts who share their knowledge and experiences with a highly engaged network of peers. While thought leaders want to promote their personal brand and company, they also aim to genuinely connect with and provide value to their audience. When done correctly, thought […]
8 Reasons Every Website Needs a Blog
You may or may not have heard that for digital marketing and SEO purposes, every website needs a blog. You may have even started one, with a few posts from last year, then you get off track when more important projects come along. For small business owners or managers, it’s a common tale. However, if […]
How to Make Your Data Work for You: A Beginner’s Guide
Every business, solopreneur, or contractor has a wealth of data on his or her hands. The struggle is capturing it, measuring it and using it to better your business practices. Whether you outwardly spend time or money on marketing, you can always increase your sales, outreach or performance by using data-backed decisions. If you’ve never […]
5 Reasons Listings Are Critical for Local Marketing
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] There are dozens of local listing sites, and your business should be on as many of them as possible. As a local business, you may struggle to out-rank large national competitors in organic search. By keeping the […]
10 Email Marketing Ideas to Boost Communication in Healthcare
Communication in healthcare is critical, ensuring patients are in-the-know and allowing your practice to provide value. Email marketing is an inexpensive way for healthcare marketers to communicate regularly and effectively with every patient and subscriber (potential patients) at one time. As long as you aren’t including personal information, marketing emails are generally HIPAA compliant, as […]
What’s Conversion & Why It’s Important
There are many analytics to pay attention to when monitoring your overall marketing efforts or a specific marketing campaign. Whether you are adjusting your Pay-Per-Click (PPC) budgets or ROI on SEO campaigns, conversion rates are the most important factor when looking at the bigger picture.
[Free Download] Content Calendar Templates
Content calendar templates are a great way to get organized with your content marketing, which takes good planning and strategic execution to be effective. They allow you to track your plan and the data, making it easier to stay on track and make intentional marketing decisions. Check out each download below along with why you […]
5 Tips for SEO-friendly Infographics
The use of infographics (IGs) in digital marketing has soared over the past few years due to the aid they provide in effective, memorable communication. Research shows the brain is better at retaining and retrieving information tied to visual stimuli–an image processor.